Some people ask what is Biltong? It is finely aged, robust, spicy, meaty flavored, South African Beef Biltong (pronounced Bull Tongue) that is better than our traditional Beef Jerky. Aside from a flavor and texture that makes people crawl back for more, Biltong is healthier, all natural and delicious!
Enough of the sales pitch about beef jerky. The bottom line is the Biltong Brothers approached me about creating a website that was unique, easy to navigate, showcased their flavors easily, had a touch of that South African flavor and ultimately drove you to order your Biltong now. When you think of South Africa don’t you hear drums and think of desert plains, mountain ranges and wild animals? Me too! I used earth tones and rugged textures to create the overall South African look. In addition, I went a big larger than like with the text and imagery. I wanted a homepage that scrolled for days to give more information to the prospective Beef Jerky buyer as soon as they hit the homepage.
At the beginning of this project the team wanted to spend little on advertising and rely more on organic search results to bring in order. With an eCommerce site through Shopify that is built to SEO standards they starting seeing order their first week of the Biltong Brothers website going live.
