People don’t buy what you do, they buy why you do it.

Chris Alexander is a Product Designer based in Dallas, Texas. He creates custom experiences that transform brands, grow businesses and make people’s lives better… And he plays a little guitar too!

Where there is no vision,
the people perish.

Have you ever watched the beginning of the movie “Hitch” with Will Smith? In his opening monologue, Alex Hitchens states, “90% of what you’re saying ain’t coming out of your mouth.” Simply put, everything you do speaks!

Everyone is viewing your business or products through their own personal lens – often based on how they think and feel about you. For over fifteen years I have been designing custom websites and products tailored to your brand. Even helping businesses discover and create a brand that separates them from their competitors.

Businesses don’t often think about having a cohesive brand; which is why they have a different logo on every marketing piece, sub-par user interface design for their apps, poorly designed company websites, the wrong people in positions of leadership and products that miss the mark. Frankly, by the time I get to work with a business, freelance or full-time employment, they have already had several companies design their websites, each offering the best SEO strategies to boost rankings, sold them on new designs and logos, built style guides for products and have provided advice that, in the end, leaves your brand like a game of Jenga ready to fall at any moment.

My mission is to build brands and products people love.

Let's build something great together

Different than the rest. A Pegasus.

At my core, I’m a creative entrepreneur with the desire of growing businesses to achieve one primary goal, win. I’m a leader who is passionate about growing other leaders. John Maxwell says it best, “A word of encouragement from a leader can inspire a person to reach their potential.” I love working with businesses and people to find their true identity and create a brand they can be proud of.

I am led by my desire to produce great work and my love for life, people, and possibilities.

A little more about
Chris Alexander

This is my best friend… my wife.

It wasn’t love at first sight. But I eventually stole her heart. Together we are unstoppable. Separate we are just average.

Superman. Superhero.

If I had one superpower, it definitely would be flying. Although super-human strength, heat vision, x-ray vision and everything else he possesses aren’t bad either.

The sport of kings.

The atmosphere and mental and physical strength is what draws me to it. The Dallas Stars are my team, win or lose. #dallasstars

Baseball. My pastime.

The smell of the fresh cut grass and that quintessential sound of the crack of the bat. The tough part is being a Dodgers and a Rangers fan.

Guitar = Love.
Rock ‘n Roll.

My dad, Peter, was a film composer. When I was young I heard the tone of a Les Paul during one of his recording sessions, and I fell in love!

I’m a CrossFitter.

Once, I was 315lbs and decided to get in shape in my mid-20’s. I didn’t lose the weight from CrossFit, I got stronger and made great friendships from CrossFit.

A little known fact: I won the 2001 24Hour Video Race

Want to build something great? GET IN TOUCH